The 1970s were all about how much we knew; an independent focus in creating our own success existed in the business community.
We presented ourselves as experts and were less likely to share information for fear of losing our ideas, our competitive advantage, or our share in the market place.
The 1980s were all about how much we knew and who we knew. We developed our ability to negotiate and compete, and still believed we were independently creating our own success.
The 1990s were all about who we could gain access to. We looked at six degrees of separation, and all the ways we could reach and develop a business network.
We also began to see, with the explosion of the quality movement, information sharing, involvement, and a more global market calling for establishing solid networks of relationships.
The philosophy of networking exploded within the business community.
NetBeing, a new intelligence of relationship building, adds to our learning from the 1990s on how well we are able to respond to the needs of individuals.
When we are continuously paying attention to individuals, we can better help them.
This new intelligence includes more than responding to the obvious task or project efficiently and effectively. It is also about how enjoyment is derived in the process.
Most importantly, going forward is about deepening relationships and attending to a multitude of ever changing factors.