Are you using LinkedIn to its full potential?
Maybe you have a profile that sells yourself short or has yet to be discovered… Or maybe you have connections, pages, and groups that you’re not actively engaging with.
If so, it’s time to change that! It’s likely that your ideal customers and partners are out there on LinkedIn. But if they don’t even know you exist, then you’re missing out on tons of opportunities.
By getting more involved in LinkedIn, you’ll have a more rewarding experience both personally and professionally. Here are some of my top tips to make the most out of LinkedIn and develop a thriving network.
LinkedIn has nearly 800 million users, but the majority of them only post sporadically, if at all. In order to get the most out of LinkedIn, you need to become an active user.
When you’re using LinkedIn to find leads for your business, it’s important to stay top of mind with your network by sharing regular updates.
Post original and engaging content that will establish you as an authority in your niche. Focus on offering tips, advice, and strategies that will help your target market. Make it simple and practical so that they can easily put it into action.
Everyone has a problem they want to solve or a goal they want to achieve. By addressing these in your content, you’ll begin to position yourself as the go-to expert in your network.
Make Relevant Connections
LinkedIn is a great platform to expand your network and grow relationships. There’s a lot of people on LinkedIn, but you don’t need to connect with everyone.
Generally, there’s two types of connections you should focus on.
- Qualified leads in your target market
- Colleagues and experts in your industry
When looking for qualified leads, be selective about who you connect with. Reach out to people in your target vertical, where your product or service might be a good fit for their companies.
These contacts should be senior enough to be able to make decisions on purchasing. The company they’re associated with should also be in a position to afford your prices.
While you can’t look up company revenue directly on LinkedIn, consider factors like the company size, years in business, and growth rate to determine the best ones to contact.
In addition to people in your target vertical, you should also seek to connect with people in your industry. This can be a great way to learn, interact with other experts in your field, and potentially collaborate or develop referral relationships.
Connect and start conversations in a way that’s manageable for you. Set weekly connection goals. And set aside specific times to message and engage with your connections.
You can also use LinkedIn’s search function to find contacts and organize them by company, industry, or location. It’s a great way to keep tabs on new opportunities within your network and stay in touch with your contacts.
Build a Professional Reputation
LinkedIn is a powerful business networking platform that allows you to build a lasting professional reputation.
Your profile plays an important role in gaining attention from others, so make sure it’s up-to-date and represents who you are and what you do best. Having a complete and optimized profile will help you attract the right opportunities and connections.
Include all relevant skills, experiences, and keywords throughout your profile. Use a professional headshot photo and banner image along with an enticing headline.
Fill out all applicable profile sections, including the Featured section, About section, Experience section, as well as your Education, Licenses and Certifications, and Recommendations. Create a business page for your own business if you don’t already have one, and link it with your profile.
Request recommendations from and provide recommendations for your close connections who you’ve done business with. Do the same with skills endorsements. The more social proof you have, the better.
Besides building an all-star profile, as already mentioned, stay active by consistently sharing and engaging with content that’s relevant to your business and career goals.
Lastly, join groups related to your profession or industry. This will allow you to build a strong following and give back by answering questions, sharing ideas and participating in discussions.
Engage With Your Network
Keep in touch with your network. Engage in open conversations relevant to who you are and what you do. Get social in the LinkedIn feed, in your groups, and on messenger.
Comment on other people’s posts in your network to show your support, share ideas, and boost your visibility. This can be an effective strategy to help people discover you and reach out.
Check in with your close contacts on a regular basis. Take advantage of events such as work anniversaries, holidays, birthdays, and other milestones or achievements to reach out and see how they’re doing.
Serve as a resource and offer help when you can. If you come across an article or piece of information that might be of interest to them, share it with them.
Maintain relationships with your prospects and potential clients. Not everyone is ready to do business right away. By staying top of mind, they’ll remember to reach out to you when the right opportunity comes along.
Proactively engaging with your network will open up many opportunities to meet new people, build new relationships, and even grow your business.
Commit to Making the Most of LinkedIn
In summary, to get the most out of LinkedIn, you need to stay active, make relevant connections, optimize your profile and company page, and engage with your network.
By leveraging LinkedIn to its maximum potential, you’ll be able to connect with potential customers, secure new clients, and expand your network of business professionals.
However, making the most of LinkedIn can be time consuming. Not everyone has the capacity to be active on LinkedIn and manage all of their other responsibilities.
As a leading expert in LinkedIn and business networking, I’ve worked with hundreds of individuals and organizations to take their businesses and networks to the next level.