As more and more business activity switches to online platforms, social selling is becoming increasingly relevant.
Every day, people are out there searching for professionals who have the skill-sets they need in order to grow their own businesses.
If you have a profile on LinkedIn, it represents your digital presence in the marketplace. It’s the way people see how you show up. The perception that people have of you makes all the difference in whether or not they choose to do business with you.
They have questions such as…
- What are your skills?
- What are your interests?
- What is your experience?
Having ready answers to these types of questions helps you build influence, as people begin to see you as an authority in your field.
You have the opportunity to do that on the most influential and complete business social networking platform in the world – LinkedIn.
People want to see that you are socially proved out and that it’s worth their time to contact you and give you their business. On LinkedIn, you can position yourself as a person who takes the time to give out information that the marketplace is looking for.
By strengthening your LinkedIn profile, you can present yourself as an expert in your field. People will begin to see you as a thought leader and a valuable resource. They’ll see you as someone who always delivers and follows through on what you say you’ll do.
5 LinkedIn Marketing Tips to Grow Your Business in 2022
Here are five of my top LinkedIn marketing tips to build your social proof and grow your business in 2022.
Identify Your Goals
Once you know what your goals are, it’s easier to formulate a LinkedIn marketing plan that will drive results for your business. A lot of people use the term “SMART” goals.
This stands for specific, measurable, achievable, relevant, and time-bound. Setting SMART goals will set you up for success and allow you to track your progress and adjust.
Ask yourself questions to gain clarity on your goals. How do you want to present yourself and your business on LinkedIn? Who do you want to connect with? What kind of outreach and relationship building strategies will you use? What types of content will you post and when?
Complete Your Profile
On LinkedIn, your profile is the heart and soul of your online brand. As people search for your business online and get to know more about your products and services, it’s imperative to have a rock-solid profile.
Have a compelling headline. Use high quality images for your profile and banner. Include a detailed About section that showcases your expertise. Utilize the Featured section to highlight your top content and offers. Build out your Experience section to describe your products and services. Include one or two big calls to action.
Make sure you have at least one or two recommendations for every year that you have been in business. If you give a recommendation to someone, it creates a desire for them to give one back to you. Most relationships are built on some form of reciprocity. By recommending each other, you will both do better as a result.
Share Great Content
Content marketing is crucial on any social media platform, and LinkedIn is no exception. In fact, content on LinkedIn can get more reach than many other social platforms.
Post articles and share resources that are relevant to your skills and expertise. Focus on areas of your expertise that you want people to notice and are looking to advance in your business and career. Show that you know your subject matter well and are trustworthy as a resource. Be generous with information.
Share tips and tools about how to get things done more easily and efficiently. People are always looking for ways to do things more simply and save time. If you can help them do that, they’ll remember it.
Finally, add media enrichment to your posts to help it stand out. Attention span on social media is low. So use photos, videos, infographics, and other materials that are interesting and engaging.
Optimize for Search
This is where SEO (search engine optimization) comes in. Use relevant keywords related to your products and services that people are searching for. Add them throughout your LinkedIn profile, including your Headline, About section, and Experience sections.
Having an optimized profile will increase your chances of showing up higher for your target terms in LinkedIn search results. And when you’re at the top of the list, people will be more inclined to reach out to you.
Grow Your Network
One way to gain new followers and connections is by sharing valuable content and engaging with other people’s content on a consistent basis. Schedule time to post and interact on LinkedIn at least a 2-3 times per week.
Take the initiative and actively send out connection requests to people in your target market. The key is to make purposeful connections. Focus on giving value and building relationships rather than trying to sell.
With LinkedIn’s connection limit of 100 per week, it’s important not to exceed this limit or your profile could be restricted. So don’t just connect with anyone. Take the time to review their profile and see if it’s someone worth connecting with. Include a brief note when sending a connection request.
Embrace the Power of LinkedIn
LinkedIn is the number one business social media platform out there today. By following these five tips and building your social proof on LinkedIn, more people will be inspired to reach out to you.
Before you know it, you’ll start gaining influence, growing your network, and creating meaningful business connections and relationships online. As a result, new business opportunities will start coming your way.
Not sure how to leverage the full potential of LinkedIn for your business? Here are a few things you can do to start stepping up your LinkedIn presence:
- Take this LinkedIn Quiz to see how effectively you’re utilizing the LinkedIn platform.
- Download my other free networking and relationship building resources here.
- Learn more about my LinkedIn services including coaching and profile writing.
- Contact me or schedule a free call to discuss how I can help you succeed on LinkedIn.