Reciprocity

Ron Sukenick Reciprocity, Relationships, Rewarding, Strategy

Webster defines reciprocity as a corresponding and complementary exchange: the quality or state of being reciprocal. Through mutual dependence, action or influence, a mutual exchange of privileges takes place. This definition fits well with the underlying intention that is inherent to a relationship focus. Most long-standing relationships are grounded in some form of reciprocity in the giving and receiving of rewards. Cunningham and Antill (1981) observe that “It is indisputable that most human relationships are …

Rewardingness

Ron Sukenick Networking, Relationships, Rewarding, Strategy

Webster defines rewarding as a sense of reward or worthwhile return. We are building on this definition by defining rewardingness as an ongoing exchange and flow based on mutual benefit for all. This exchange may be in providing services or products, or sharing learning, contacts, or resources. There’s a fundamental psychological principle that people are more likely to repeat behaviors that have rewarding consequences for them than those that do not. Relationships are likely to …