We often run around looking to meet and greet, make connections, and if possible, receive some quality referrals for the efforts we put out. But I always remember the infamous words of my loving mother who sat me down one day and said, “Son, I always want you to remember that while it’s nice to receive gifts, the gift is always in the giving.” That phrase has stuck with me every day since then. So …
What Could Be Better Than Leads?
You’re on your way home from a networking event, and you’re rather pleased with yourself. Not only were you able to collect several dozen business cards while handing out a similar number of your own, but two individuals you met actually gave you “leads.” Now you have in your proud possession the names and contact information for companies your networking friends think might be able to use your products and services. What could possibly be …