SLEEP NUMBER BUSINESS RELATIONSHIPS

Ron Sukenick Relationships, Rewarding

I’ve always devoted much thought to bedding, but SleepNumber ® beds have got to be one of the best consumer product ideas ever devised.  Think about it – each side of the mattress can be individually programmed.  As one of the product ads promises, “Neither you nor your sleeping partner has to compromise on the firmness or softness of the bed.  Each of you can find your own level of comfort.” It’s absolutely brilliant!  What’s …

Reciprocity

Ron Sukenick Reciprocity, Relationships, Rewarding, Strategy

Webster defines reciprocity as a corresponding and complementary exchange: the quality or state of being reciprocal. Through mutual dependence, action or influence, a mutual exchange of privileges takes place. This definition fits well with the underlying intention that is inherent to a relationship focus. Most long-standing relationships are grounded in some form of reciprocity in the giving and receiving of rewards. Cunningham and Antill (1981) observe, “It is indisputable that most human relationships are based …

Rewardingness

Ron Sukenick Networking, Relationships, Rewarding, Strategy

Webster defines rewarding as a sense of reward or worthwhile return. We are building on this definition by defining rewardingness as an ongoing exchange and flow based on mutual benefit for all. This exchange may be in providing services or products, or sharing learning, contacts, or resources. There exists a fundamental psychological principle that people are more likely to repeat behaviors that have rewarding consequences for them than those that do not. Relationships are likely …